It implies an investment made through hard work rather than financial backing. There is honor, and more importantly, "Street Cred", in sweat equity.
For cyclists, sweat equity is the hundreds of hours in the saddle each year...rain or shine. For skaters, it's getting up after every fall and getting back on the board to try again.
For both, the pursuit of the perfect shred requires 113% ... but that's not a lot to ask when you're doing something you love.
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