In August later this year, we'll be celebrating the 70th anniversary of the movie version of 'The Wizard Of Oz'. And as far as commercial tie-ins go, the celebration has begun a little bit early.GE has a blipvert using the vocals of Ray Bolger singing "If I Only Had A Brain" while a wired-up scarecrow dances on an electrical grid. (Not sure you want little kids getting ideas from that....)
The Wicked Witch of the West has a new BFF, a girl named Vicky, as seen in the new spot for Orange, a French-based mobile phone service over in the UK*. There's also a cameo by Nikko, the Flying Monkey. (And for you fans of 'Gavin & Stacey', James "Smithie" Corden does the voice-over at the end.)
And then there's my favorite of the batch - the batch of cookies, that is. Even in the Wonderful Land of Oz, Chips Ahoy cookies aren't safe from human-sized munchkins! This ad has incredible detail in the little realm of Munchkinland as well.
Who knows what else we'll see as the anniversary gets closer.....?
BCnU!
Toby O'B
* I thought Orange was a cinema chain; the commercial still doesn't make it clear for those out of the loop, like me. But thanks to Medium Rob for alerting me to my mistake!
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