Competition to the next level

So I'm doing my daily blog perusal and I come across this on Kanye's blog


ibeatyou.com...a place where you can compete with anyone on anything.
I can't decide if this is genius or the stupidest thing ever.
Buy stock or laugh at whoever gave this company start up capital.

I think I'm leaning towards buying stock....it sounds like a YOUTUBE all over again. With my luck I will laugh and they get bought out by Google and the stock goes thru the roof...